1. Your size is optimized for a 640 x 480 DESKTOP monitor
Back in the 90s, cell phones made phone calls, provided you were outdoors, not in a valley, and were able to pay 50 cents/minute. Today, mobile browsing accounts for 14.6% of all web traffic, and tablet traffic makes up another 5.6%.
There are two primary methods to right-size your content. Responsive Web Design takes page content modules and prioritizes them–helping the page layout re-arrange and (if necessary) degrade gracefully as it appears on smaller screen. Another method is to create a mobile-centric theme on your content management system and then employ a switcher to direct mobile and desktop users to their respective versions.
2. You are using the Homer Simpson approach to GIFs
Today’s websites are expected to have graphics, but these aren’t it! GIFs were a welcome, if overdone, change for 100% text-based browsing, but they had some nasty side-effects such as page clutter, extreme motion distraction, and low image quality.
3.Page Elements Overlap Poorly
In the days before Cascading Style Sheets (CSS) were widely used, table-based designs were the norm. This contributed to very “boxy” layouts, which have long since gone out of vogue. To be “cutting-edge” many companies experimented with putting something other than straight lines in their design, which often led to elements having unsightly overlap or being misaligned within a page.
Sites built with WYSIWYG (What You See is What You Get) web builders such as Microsoft Frontpage were extremely difficult to get any consistent alignment of elements in without knowing HTML and editing the source code (defeating the purpose). We could forgive text overlapping pictures, mixing straight and curved lines and general page chaos in the 90s, now it’s an almost unpardonable sin that make your site look very old.
4.”Best viewed with Netscape” is still in your footer
The Browser Wars of the late 90s between Netscape and Internet Explorer were more than just jockeying for market share–there were terribly large differences in how both browsers rendered HTML (thus making your page’s appearance anything but consistent).
The only way to truly cover your bases was to make two completely separate sites for both Netscape and IE. Most people did not have the time or wherewithal to create and update two separate sites–so the compromise solution became putting a notice in the footer of your page that it was “best viewed with [insert browser] and [insert screen resolution].”
Thankfully, today’s major browsers do conform to a set of standards covering the majority of HTML and CSS rendering of your website. Internet Explorer is the largest outlier, often requiring patches for functions that work correctly in other major browsers. Thankfully, these patches only require a skilled coder who cross-browser tests and understands the limitations of certain browsers, not an entirely different web page.
Today’s customers require that you meet them with the technology they already have and it almost certainly can handle your website. Test this to be sure and then remove the notice from your footer. If there are cross browser issues, still remove the notice from your footer and get in touch with a good designer.
5.You blast your visitors with music immediately upon entering your page
(bonus points if it’s copyright infringement)
As 28.8K modems transitioned into 56K modems (and a few cutting edge geeks got DSL), humans began to realize that sound could also be transmitted on the internet–and not just dial-up modem noise).
The unfortunate tendency become to automatically start the sound as soon as the user entered a page, preferably, in the background without controls (or at least well-hidden controls).
The conversation usually went something like this:
Boss (while logging on to website): “We have this background music on our site…”
(music blasts from speakers and boss hits “stop” on the player).
Boss: “I’ve had
at least twotons of people tell me ten years ago they really like it, it’s ‘cute’ and they listen to it every time.”
(Boss clicks on page again, music starts, boss mutes)
Boss: “But if Disney ever calls, we’ll tell them it was an accident and we didn’t know it was there.”
By all means, have music if it is applicable and relevant (you’d better be a band or something), but let the user choose to hear it. Remember, many people may be browsing your site on the QT at work…do you want to get them fired? How will they afford your product or service then? 😉
6.You Use a Wheat-Color Background
Back in the 90s, computer screens did not really render a clear picture. The pixelation and distortion that came standard issue on CRT monitors made white look more blue-ish than anything. Many people simply put up with this inconvenience, but others bravely ventured into alternative background colors. The two that emerged as victors were “wheat” and black. While most people quickly realized the terrible readability of black background and light text (especially on the poor-rendering monitors of the day), wheat color became an over-and-mis-used way to use a non-threatening light background color.
Needless to say, if wheat is anywhere in your color scheme–even if you are a wheat farmer–get rid of it. Or show me a compelling design with wheat and make me eat my words (I still won’t eat the wheat, however, I’m allergic to gluten).
7.You have a hit counter on your site
Hit counters of the 90s and early 2000s served a dual purpose.
1)Track how many people were on my site
2)Tell everyone how many people were on my site.
Hit counters were a great way of validating the usefulness of the Web. They publicly answered the question “is anybody out there?” With the advent of Google Analytics and other web analytics software, the mere number of “hits” becomes much less relevant when you can know unique users, geographic locations, pages viewed, time on site and get it all in real time.
As to the second point–do you really want people to know how many visits you’ve had to your site? If you have a new site and only a 1000 hits, but are an expert in your field, should your opinions be discounted? If you’re a crackpot who has had a rant site up for 15 years and has 100,000 cumulative hits, should you be given credence? Many local businesses will have excellent sites that serve their customers and market their business, but never get more than 1000 unique visits a month–it’s just the limited nature of a local market.
Bottom line–track your stats on the back end–brag about those you want to, at the right time, in the right context. Or leave your counter where it is, and if it doesn’t go up very fast I’ll happily source a tumble-weed GIF for you to put above it.
8.You use Comic Sans…and lots of it
This 90s holdover is prevalent both on websites and on desktop-published marketing material of that era. Both Comic Sans and Papyrus are often used by non-designers in an attempt to be “fun,” “cute,” or, in the case of Papyrus, “historical.” Had they been used sparingly, for those purposes alone, graphic designers today would be less apt to vomit at the very mention of those fonts.
The key is not simply the avoidance of Comic Sans, the key is thoughtful, appropriate and (at times) consistent use of fonts in on and offline marketing. Graphic design, by nature, will tend to use typography to convey the feel of a piece. While the fonts in your logo should almost always remain the same, the remaining fonts in each design will change to fit the message.
You should, however, have consistent fonts and type-sizes that you use website-wide (and, ideally, in emails and print correspondence). Always go for readability over style. Cursive fonts are cursed with difficult readability and do not add “aura” in most cases. Going for something unique is OK, but remember, the purpose of text is to be read, above all else.
9.You Have Useless Tiny Thumbnails Pictures that No One Can See!
Another product of slow modem speeds in the early days of the Web was slow load times for pictures. Because of this, web sites that cared about their load time would painstakingly produce a thumbnail and full-size version of each photo and link them together. Eventually, someone got the bright idea to create a program that created a photo gallery for you with a separate HTML page for each picture. Needless to say, this caused more clutter and navigation problems than you can imagine.
Thankfully, photo-rich websites do just fine for most users today, and the advent of high-quality gallery plugins for WordPress (and even scripts to pull Flickr photos to a static HTML site) make photo management very easy.
Note–There is some merit to create a thumbnail and full-size version of each picture for use in a responsive mobile design. There are scripts available to automatically re-size your photo so the mobile browser doesn’t waste time downloading a picture 4 times bigger than it’s total screen size.
Bonus: Lack of Header/Navigation Consistency
When every page was generated in raw HTML, any change to the header, footer, sidebar or navigation meant that any changes to those elements had to be done for every single page on the site. Even with copy/pasting the code into 5, 50, or 500 pages, mistakes were likely to happen.
Sometimes a site owner would create a new site and keep the old site on the server as a backup. If they forgot to update even one of the navigation links, it would be possible to end up on the old site, from which, due to lack of links (obviously) to the new site, there would be no escape. [Insert maniacal laughter here].
There is Hope
Most of these famous websites began in the 2000s, and they still look pretty horrible compared to today. Design is important, so long as it complements and grows with a solid business model. (Check out Amazon’s first site in the link above to get an idea of where they’ve come from).
If your business model involves online sales or marketing, commit to creating a plan to grow and change with technology. This does not mean investing in every bell and whistle or even being an early adopter of technology, but it does mean a consistent plan to create fresh, usable content. Or you can you can let your site serve as a crumbling museum of a bygone era. It’s up to you. Why not start today?